#branding
#webdesign
Designing for Sustainability and Luxury
Designing for Sustainability and Luxury
Designing for Sustainability and Luxury
Designing for Sustainability and Luxury
Designing for Sustainability and Luxury
Designing for Sustainability and Luxury
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.
Timeline
2018-2020
Role
Lead Designer
Timeline
2018-2020
Role
Lead Designer
Timeline
2018-2020
Role
Lead Designer
Timeline
2018-2020
Role
Lead Designer
Timeline
2018-2020
Role
Lead Designer
Background
Background
Founded by professional guide Beks Ndlovu, African Bush Camps specializes in luxury tented camps and lodges in Botswana, Zimbabwe, and Zambia. With over 17 different camps, they offer extraordinary wildlife and safari experiences in some of Africa's most pristine areas.
Founded by professional guide Beks Ndlovu, African Bush Camps specializes in luxury tented camps and lodges in Botswana, Zimbabwe, and Zambia. With over 17 different camps, they offer extraordinary wildlife and safari experiences in some of Africa's most pristine areas.
Design Goal
Design Goal
My primary goal was to elevate their branding and ensure consistency across all touchpoints.
My primary goal was to elevate their branding and ensure consistency across all touchpoints.
1
Expanding The Brand Identity
I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.
1
Expanding The Brand Identity
I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.
1
Expanding The Brand Identity
I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.
1
Expanding The Brand Identity
I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.
1
Expanding The Brand Identity
I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.
2
Consistency
Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.
2
Consistency
Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.
2
Consistency
Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.
2
Consistency
Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.
2
Consistency
Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.
3
Website
As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.
3
Website
As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.
3
Website
As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.
3
Website
As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.
3
Website
As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.
Solutions
Solutions
I redesigned brand collateral and worked on building the website.
I redesigned brand collateral and worked on building the website.
1
Website User Experience
I rethought the user flow and the story the website should tell to improve lead generation.
1
Website User Experience
I rethought the user flow and the story the website should tell to improve lead generation.
1
Website User Experience
I rethought the user flow and the story the website should tell to improve lead generation.
1
Website User Experience
I rethought the user flow and the story the website should tell to improve lead generation.
1
Website User Experience
I rethought the user flow and the story the website should tell to improve lead generation.
2
Website Look & Feel
My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.
2
Website Look & Feel
My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.
2
Website Look & Feel
My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.
2
Website Look & Feel
My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.
2
Website Look & Feel
My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.
3
A thought Out CMS system
I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.
3
A thought Out CMS system
I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.
3
A thought Out CMS system
I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.
3
A thought Out CMS system
I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.
3
A thought Out CMS system
I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.
Conclusion
Conclusion
Over three years, I successfully implemented their new website and extended their new brand design across all touchpoints. It was a great privilege to work with such an incredible team.
Over three years, I successfully implemented their new website and extended their new brand design across all touchpoints. It was a great privilege to work with such an incredible team.
Tools
Tools
Figma
Adobe
Figma
Adobe
Figma
Adobe
Figma
Adobe
Figma
Adobe
